By laying the fruit out on the table in a specific arrangement, the artist makes the design look like an iPhone from a bird's-eye view. This is a great marketing ploy to use the popularity of the iPhone (and the buzz surrounding the fifth design) and appropriating it to promote a lesser-known company's commodities. The Top Fruit Produce 'Edible iPhone' promotional stunt is a fruity masterpiece.
Implications - In contemporary society, the busyness of everyday life makes it difficult for companies to gain attention. Using a recognizable product and appropriating this to promote another commodity is a great way to attract recognition from consumers.