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For obvious reasons, our innovative swimwear and underwear category seems to get a disproportionate amount of traffic. The category features everything from padded underwear for men to a clever ad campaigns for the latest in lingerie.
This list features the top 30 underwear and swimwear trends and innovations.
This is one of many features in our new FREE Micro Trend Reports section.
Top 30 Posts in Underwear and Swimwear
This is a controversial ad campaign that has sparked much debate. It’s an ad for Running Free support bras. It needs to be noted that they were not actually created by Running Free. DDB had pitched the… [More]
Funny comedian Will Ferrell teams up with Supermodel Heidi Klum for the Sports Illustrated Swimsuit Issue. If you’re wondering why Ferrell is in the SI shoot; it is to promote his new film, ‘Semi-Pro’.… [More]
Agreed not a new type of event, as New York has its very own National Underwear Day dating back to 2003, but this similar event in Brazil (in its second year) is more of a fashion show, as it represents… [More]
In this shocking ad, Hanes conveys the concept of the Original Tagless Comfort underwear through the idea that the, “world gives you enough tags.”
The concept of tags might be a smart idea, playing… [More]
The ever popular and sexy Pussycat Dolls now have their own line of lingerie aptly named “”...shhh”. The name comes from idea that what a woman has under her clothes is a secret yet a secret shared by… [More]
Being 42 years old never looked this good! Actress, model, and businesswoman Liz Hurley looks stunning in a yacht-set shoot to launch a series of her own swimwear designs for the High Street store Mango.… [More]
Never one to shy away from controversy, Agent Provocateur’s co-founder Joe Corre thought of a creative protest message when he discovered that members of the U.K. human rights charity Reprieve had been… [More]
If you’re into sexy lingerie and games with a name such as Peep in Paris, head over to Agent Provocateur.
The innovative lingerie brand’s site has put out a new adventure peep game with episodic video… [More]
Wonder how the umbrella stays up? It doesn’t take much imagination to figure out! This Wonderbra advertisements touts the magnificence of the cleavage-enhancing underwear the company is known for. Clever!… [More]
The spring and summer ‘08 Lovers & Dragons collection for La Perla includes Black Label features the are wearable art.
This example is an ornate metal bra that features two golden dragons fastened together… [More]
The Victoria’s Secret website crashed after rumors of Super Bowl commercials promoting the website began circulating. The TV spot officially kicks off on February 3rd and will feature model, Adriana Lima.… [More]
Just when men seem to have worked out all the bra-logistics out there needed for seamless romantic manoeuvres, in enters Spanx and creates an innovative and revolutionary hosiery bra that will leave men… [More]
Ultimo Lingerie of England has hired Melanie “Scary Spice” Brown as the face and body of their new lingerie line. The first promotional photos have just been released and can be viewed in the gallery.… [More]
What a smart and cost-effective idea to use popular statues to model your latest fashion line. At least you know they’d show up on time!
That’s exactly what Blush swimwear “Stop Nudism” campaign did.… [More]
Calvin Klein, ‘the man who made underwear fashion’ is celebrated in Italian fashion publication Collezioni Magazine with a spread by photographer Joe Oppedisano who says, “It’s not really a fashion spread… [More]
While the Victoria’s Secret fashion shows are a big deal in North America, an even bigger lingerie show makes the Angels look flat. The Salon de Lingerie International isn’t just a single show—it’s… [More]
Want to feel like Pamela Anderson when you’ve stripped down to your undies? You’re in luck. The blonde bombshell is in the process of launching her own lingerie line.
“I am going to sit back and create… [More]
When Victoria’s Secret announced they thought their image had become “too sexy” and irrelevant to their customers, much of the fashion world was confused.
In order to create the shift to a less sex-related… [More]
Lingerie maker Triumph International Japan has been creating concept bras for a wide range of purposes for some time now. Their latest is the Taiyoko Hatsuden Bra, or Solar Power Bra.
The bra features… [More]
Ines de Castilho’s decorative jewelry may be worn on the skin of the wearer. The beautiful, sensuous jewelry has flexible and rechargeable adhesive pads secured to the back side of the decorative portion… [More]
First we saw bed sheets that embossed messages on your body as you sleep, and now there is this body-embossing lingerie.
“Ninette van Kamp is an interdisciplinary and interactive designer from the Netherlands… [More]
Trend Hunter has covered a number of Aussiebum underwear innovations. Their asset-enhancing wonderjock line is considered the wonderbra of men’s underwear. Now, aussiebum has launched an environment-friendly… [More]
I love how this creative ad campaign for CHANGE transforms a negative situation such as censorship into art that works to its benefit. The May 2008 ad campaign for international, upscale brand CHANGE,… [More]
If you’re running away from the winter and fleeing to St. Barts, or perhaps you’re just thinking of the coming summer weather, this little number will tie your guy in knots.
It’s a once piece with knot… [More]
While it’s no shocker to see sexy models in swim wear or lingerie on the covers of magazines, I was completely startled when I discovered Elle Magazine was featuring a pair of over-the-bellybutton-high… [More]
What better way to show your support for your favorite presidential candidate than having his face smacked on your underwear? I am just glad that hip underwear brand Andrew Christian chose Obama and not… [More]
If you dare… is a G-string that dares you to wear it. You can order it customized with your own phone number, web site address, or any text you want.
The g-strings come in orders of three at a time… [More]
We’ve seen men try to enhance the front of their underwear, but the back? Now until now!
The ad for the padded briefs promises, an “Eye-catching buttocks instantly” and features images of both a tightie-whitie… [More]
Wonderbra’s clever print ad plays on the yellow safety line at above ground MRT stations. This yellow line tells people how far from the track they can stand and be safe. A second yellow line is used… [More]
Who says environmentally responsible fashion cannot be hip, daring, and ultra sexy?
The recent annual Project Earth Day runway show and fashion design competition proved you can be green while looking… [More]
References: trendhunter
Comment: on Top 30 Underwear and Swimwear Innovations in 2008 H1
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Jeremy Gutsche
Edit
1. Controversial Support Bra Ad - Running Free (GALLERY)
2. Sports Illustrated 2008 Swimsuit Issue - Heidi Klum & Will Ferrell (GALLERY)
3. Brazil Underwear Day - Bus Station Hosts Underwear Fashion Show & Go (VIDEO)
4. Controvertising - Hanes: Nigg*r, Fagg*t, Pak! (GALLERY)
5. Lingerie is the New Music - Pussycat Dolls Lingerie Collection (GALLERY)
6. Celebrity Swimwear Lines - Liz Hurley’s Bikini Range for Mango (GALLERY)
7. Agent Provocateur’s Guantánamo Bay Protest - ‘Fair Trial My Arse’ Panties
8. Online Peep Shows (For Branding) - Agent Provocateur’s Peep in Paris (GALLERY)
9. 5 Clever Underwear Ads - Including The Wonderbra Umbrella
10. Braziers As Wearable Art - The La Perla Dragon Bra
11. Cross Marketing Super Bowl & Valentines - Victoria’s Secret Covers all Bases (VIDEO)
12. The G-String of Bras - Spanx Bra-llelujah (GALLERY)
13. Celebrity Lingerie Models - Scary Spice for Ultimo Lingerie (GALLERY)
14. Bikini Model Statues - Blush: Stop Nudism (GALLERY)
15. Iconic Underwear Tribute - Calvin Klein’s 25th Anniversary Ads (GALLERY)
16. Mega Lingerie Fashion Show in Paris - The Salon de Lingerie International (GALLERY)
17. Celebrity Lingerie - Pamela Anderson’s Sexy Designs + TV Show (GALLERY)
18. Tranformer Lingerie - Cover Cleavage With a ‘Figs’ Bra (GALLERY)
19. Solar Powered Lingerie - Taiyoko Hatsuden Bra (VIDEO)
20. Jeweled Foliage Bras - Skin Jewelry by Ines de Castilho (GALLERY)
21. Embossed Bodies - Ninette van Kamp Lingerie (GALLERY)
22. Eco Underwear (Update) - Aussiebum Bamboo Boxers (VIDEO)
23. Censored Skin As Art - Saudi Fashion Ads for CHANGE (GALLERY)
24. Knotty Swimwear - Revealing One Piece Bathing Suit
25. High Fashion Granny Panties - Elle Cover Features Highwaisted Undies
26. Political Underwear - Obama ‘08 Boxer Brief (GALLERY)
27. G-Strings With Your Contact Info - If you dare
28. Padded Underwear for Men - Super Shaper Buns Briefs
29. Uplifting Guerrilla Ads - Second Yellow Safety Line for Wonderbra Customers (GALLERY)
30. Green Fashion Shows - Project Earth Day Green Runway (GALLERY)
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