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Top 30 Underwear and Swimwear Innovations in 2008 H1 Edit

Top 30 Underwear and Swimwear Innovations in 2008 H1

Published: Jun 22, 08
Views: 6,130

For obvious reasons, our innovative swimwear and underwear category seems to get a disproportionate amount of traffic. The category features everything from padded underwear for men to a clever ad campaigns for the latest in lingerie.

This list features the top 30 underwear and swimwear trends and innovations.

This is one of many features in our new FREE Micro Trend Reports section.

Top 30 Posts in Underwear and Swimwear

1. Controversial Support Bra Ad - Running Free (GALLERY)

This is a controversial ad campaign that has sparked much debate. It’s an ad for Running Free support bras. It needs to be noted that they were not actually created by Running Free. DDB had pitched the…

2. Sports Illustrated 2008 Swimsuit Issue - Heidi Klum & Will Ferrell (GALLERY)

Funny comedian Will Ferrell teams up with Supermodel Heidi Klum for the Sports Illustrated Swimsuit Issue. If you’re wondering why Ferrell is in the SI shoot; it is to promote his new film, ‘Semi-Pro’.…

3. Brazil Underwear Day - Bus Station Hosts Underwear Fashion Show & Go (VIDEO)

Agreed not a new type of event, as New York has its very own National Underwear Day dating back to 2003, but this similar event in Brazil (in its second year) is more of a fashion show, as it represents…

4. Controvertising - Hanes: Niggr, Faggt, Pak! (GALLERY)

In this shocking ad, Hanes conveys the concept of the Original Tagless Comfort underwear through the idea that the, “world gives you enough tags.”

The concept of tags might be a smart idea, playing…

5. Lingerie is the New Music - Pussycat Dolls Lingerie Collection (GALLERY)

The ever popular and sexy Pussycat Dolls now have their own line of lingerie aptly named “”...shhh”. The name comes from idea that what a woman has under her clothes is a secret yet a secret shared by…

6. Celebrity Swimwear Lines - Liz Hurley’s Bikini Range for Mango (GALLERY)

Being 42 years old never looked this good! Actress, model, and businesswoman Liz Hurley looks stunning in a yacht-set shoot to launch a series of her own swimwear designs for the High Street store Mango.…

7. Agent Provocateur’s Guantánamo Bay Protest - ‘Fair Trial My Arse’ Panties

Never one to shy away from controversy, Agent Provocateur’s co-founder Joe Corre thought of a creative protest message when he discovered that members of the U.K. human rights charity Reprieve had been…

8. Online Peep Shows (For Branding) - Agent Provocateur’s Peep in Paris (GALLERY)

If you’re into sexy lingerie and games with a name such as Peep in Paris, head over to Agent Provocateur.

The innovative lingerie brand’s site has put out a new adventure peep game with episodic video…

9. 5 Clever Underwear Ads - Including The Wonderbra Umbrella

Wonder how the umbrella stays up? It doesn’t take much imagination to figure out! This Wonderbra advertisements touts the magnificence of the cleavage-enhancing underwear the company is known for. Clever!…

10. Braziers As Wearable Art - The La Perla Dragon Bra

The spring and summer ‘08 Lovers & Dragons collection for La Perla includes Black Label features the are wearable art.

This example is an ornate metal bra that features two golden dragons fastened together…

11. Cross Marketing Super Bowl & Valentines - Victoria’s Secret Covers all Bases (VIDEO)

The Victoria’s Secret website crashed after rumors of Super Bowl commercials promoting the website began circulating. The TV spot officially kicks off on February 3rd and will feature model, Adriana Lima.…

12. The G-String of Bras - Spanx Bra-llelujah (GALLERY)

Just when men seem to have worked out all the bra-logistics out there needed for seamless romantic manoeuvres, in enters Spanx and creates an innovative and revolutionary hosiery bra that will leave men…

13. Celebrity Lingerie Models - Scary Spice for Ultimo Lingerie (GALLERY)

Ultimo Lingerie of England has hired Melanie “Scary Spice” Brown as the face and body of their new lingerie line. The first promotional photos have just been released and can be viewed in the gallery.…

14. Bikini Model Statues - Blush: Stop Nudism (GALLERY)

What a smart and cost-effective idea to use popular statues to model your latest fashion line. At least you know they’d show up on time!

That’s exactly what Blush swimwear “Stop Nudism” campaign did.…

15. Iconic Underwear Tribute - Calvin Klein’s 25th Anniversary Ads (GALLERY)

Calvin Klein, ‘the man who made underwear fashion’ is celebrated in Italian fashion publication Collezioni Magazine with a spread by photographer Joe Oppedisano who says, “It’s not really a fashion spread…

16. Mega Lingerie Fashion Show in Paris - The Salon de Lingerie International (GALLERY)

While the Victoria’s Secret fashion shows are a big deal in North America, an even bigger lingerie show makes the Angels look flat. The Salon de Lingerie International isn’t just a single show—it’s…

17. Celebrity Lingerie - Pamela Anderson’s Sexy Designs + TV Show (GALLERY)

Want to feel like Pamela Anderson when you’ve stripped down to your undies? You’re in luck. The blonde bombshell is in the process of launching her own lingerie line.

“I am going to sit back and create…

18. Tranformer Lingerie - Cover Cleavage With a ‘Figs’ Bra (GALLERY)

When Victoria’s Secret announced they thought their image had become “too sexy” and irrelevant to their customers, much of the fashion world was confused.

In order to create the shift to a less sex-related…

19. Solar Powered Lingerie - Taiyoko Hatsuden Bra (VIDEO)

Lingerie maker Triumph International Japan has been creating concept bras for a wide range of purposes for some time now. Their latest is the Taiyoko Hatsuden Bra, or Solar Power Bra.

The bra features…

20. Jeweled Foliage Bras - Skin Jewelry by Ines de Castilho (GALLERY)

Ines de Castilho’s decorative jewelry may be worn on the skin of the wearer. The beautiful, sensuous jewelry has flexible and rechargeable adhesive pads secured to the back side of the decorative portion…

21. Embossed Bodies - Ninette van Kamp Lingerie (GALLERY)

First we saw bed sheets that embossed messages on your body as you sleep, and now there is this body-embossing lingerie.

“Ninette van Kamp is an interdisciplinary and interactive designer from the Netherlands…

22. Eco Underwear (Update) - Aussiebum Bamboo Boxers (VIDEO)

Trend Hunter has covered a number of Aussiebum underwear innovations. Their asset-enhancing wonderjock line is considered the wonderbra of men’s underwear. Now, aussiebum has launched an environment-friendly…

23. Censored Skin As Art - Saudi Fashion Ads for CHANGE (GALLERY)

I love how this creative ad campaign for CHANGE transforms a negative situation such as censorship into art that works to its benefit. The May 2008 ad campaign for international, upscale brand CHANGE,…

24. Knotty Swimwear - Revealing One Piece Bathing Suit

If you’re running away from the winter and fleeing to St. Barts, or perhaps you’re just thinking of the coming summer weather, this little number will tie your guy in knots.

It’s a once piece with knot…

25. High Fashion Granny Panties - Elle Cover Features Highwaisted Undies

While it’s no shocker to see sexy models in swim wear or lingerie on the covers of magazines, I was completely startled when I discovered Elle Magazine was featuring a pair of over-the-bellybutton-high…

26. Political Underwear - Obama ‘08 Boxer Brief (GALLERY)

What better way to show your support for your favorite presidential candidate than having his face smacked on your underwear? I am just glad that hip underwear brand Andrew Christian chose Obama and not…

27. G-Strings With Your Contact Info - If you dare

If you dare… is a G-string that dares you to wear it. You can order it customized with your own phone number, web site address, or any text you want.

The g-strings come in orders of three at a time…

28. Padded Underwear for Men - Super Shaper Buns Briefs

We’ve seen men try to enhance the front of their underwear, but the back? Now until now!

The ad for the padded briefs promises, an “Eye-catching buttocks instantly” and features images of both a tightie-whitie…

29. Uplifting Guerrilla Ads - Second Yellow Safety Line for Wonderbra Customers (GALLERY)

Wonderbra’s clever print ad plays on the yellow safety line at above ground MRT stations. This yellow line tells people how far from the track they can stand and be safe. A second yellow line is used…

30. Green Fashion Shows - Project Earth Day Green Runway (GALLERY)

Who says environmentally responsible fashion cannot be hip, daring, and ultra sexy?

The recent annual Project Earth Day runway show and fashion design competition proved you can be green while looking…

References: trendhunter

Filed In: clusters, fashion, reports, special, underwear

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