These were the 20 most popular Charity Trends in 2007, based on our traffic statistics. If you have a something you’d like to submit to our ‘Charity Trends’ category, you should Join FREE and start building a Trend Hunter portfolio.
If you’re looking for more research based on our database of more than 10,000 trends, check out our 2008 Trend Report, CLUSTERS OF INSPIRATION.
Top 20 Charity Trends
(Em Rocks) Last week we featured Customizable Sneakers from Nike. Converse is also in on the game.
Converse launched ‘Make Mine Red’ (www.converseone.com) under the banner of “dont just design a shoe, make a vehicle for change”.
All very worthy but in a good cause. Not only do you get to customize your own… [More]
(Jeremy Gutsche) To raise awareness for domestic violence, the new Women’s Aid campaign features photoshopped pictures of UK celebs. The celebrities have been altered to appear as though they have been beaten, shocking you to realize the importance of domestic violence as an issue. The campaign was created by Grey… [More]
(Jeremy Gutsche) I’m always excited to see innovative charity campaigns, and was excited to see the hype around the (RED) campaign. (RED), launched by Bono and Bobby Shriver was a campaign that could both benefit retailers and the RED charity itself. The campaign included a massive marketing push from companies li… [More]
(Bianca Bartz) The days of clunky cell phones are over. New mobile designs are being launched at top speeds, each one sleeker than the last, with more functions and tools that have become the “necessities” consumers demand today.
Got an old phone laying around but just don’t know what to do with it? There a… [More]
(Jeremy Gutsche) Every year, 30 million children lose their mother’s to tobacco. To illustrate that point, the latest Truth campaign will show melting moms made of ice. The campaign starts January 22.
The poster of this Google Video noted, “We like ads that make a point. Sadly, so many don’t and simply waste peop… [More]
(Jeremy Gutsche) Are Doctors the only professionals that care about global aid? Obviously not, which is why the concept of MBAs Without Borders seems destined for success.
MBAs Without Borders is a non-profit organization that sends business professionals (MBAs) to assist NGOs in developing nations. The websit… [More]
(Jeremy Gutsche) There are more lives being thrown away by smoking every month than there are garbage cans in New York City. To illustrate that point, the Truth campaign dumped fake body parts into dozens of garbage cans throughout NYC. On each garbage can was a little label that informed users about the cause.
W… [More]
(Jeremy Gutsche) Kenneth Cole is using AIDS to sell fashion. Specifically, the latest Kenneth Cole ads feature luring models with the tagline, “We’re all potential carriers.” Let that one scare you…
In general I’m a fan of charities getting leveraging corporate marketing machines… However, I’m still not convi… [More]
(Bianca Bartz) Ford Motors is joining forces with breast cancer researchers to release a limited edition Mustang GT later this summer. The auto manufacturers are hoping that their latest marketing approach will capture more female drivers.
Now a lot of guys are probably thinking, “A pink Mustang? A Mustang for w… [More]
(NEXT by Ramla) Social Entrepreneurship is serious business - and some are calling it the business model of the 21st century.
So. Who are social entrepreneurs that your cool-hunting friend had been talking about so enthusiastically over coffee this afternoon? ASHOKA (http://www.ashoka.org), innovators in the field… [More]
(NEXT by Ramla) Fofoa Ekuata is a plantation owner in Samoa. She needs US$ 875/- to buy a box of Cramoxon, a pest management system. She is asking for help via Kiva.org, a website where anyone can be a banker to the poor.
It’s not charity, it’s investment. Entrepreneurs vetted by on-ground NGOs are presented on K… [More]
(NEXT by Ramla) No longer do tourists have to just walk in and out of a very “interesting area” - they can actually VOLUNTOUR. The idea is to “combine travel and service” - says Voluntourism.org.
It’s “a really great way to have a holiday AND actively contribute to the destination you are visiting,” says Go Diffe… [More]
(Bianca Bartz) Runway shows are beginning to see a merger of fashion and electronics. ELLE launched its new mobile phone this week at the CTIA Wireless tradeshow in Orlando, Fl. in combination with the unveiling of the brand’s new fashion collection.
The fashion shows featured top models strutting the runway in … [More]
(Bianca Bartz) Cartier is donating $100 from every Charity Love Bracelet to it’s corresponding cause. The bracelets come in different coloured bands, each colour represented by a different celebrity and the charity of their choice.
Charity Love Bracelet Ambassadors:
Red - Rosario Dawson - Youth AIDS
White - Sal… [More]
(Andres Colmenares) Blake Mycoskie did the right thing. As he started his venture, TOMS Shoes, recreating the alpargata (a traditional shoe made and used by southamerican farmers similar to Vans or Keds) he developed a social concept to support his new business with a simple concept: “The idea is for every pair you sel… [More]
(NEXT by Ramla) If “Green Business” (by any other name) means business embracing the concepts of environmentalism, then Enviropreneurship (ENVP) means environmentalists learning the concepts of business. ENVP is about “bringing market principles to resolve environmental problems.” It encourages market-based solutio… [More]
(Alex Cove) Absolut Vodka has released a new flavor (mango with black pepper) to benefit the New Orleans area. All profits (estimated to be around $2 million) will go to five charities along the Gulf coast. The Absolut New Orleans bottle has a red-and-silver harmonica on it. [More]
(Andres Colmenares) The global warming alert has reached the rock industry. Non-profit organizations like REVERB are raising awareness and supporting environmental causes using the powerful connection between rock stars and their fans.
“Their approach is dual-pronged: educating, inspiring and activating music fans wh… [More]
(idUnited) idUnited is a cause marketing agency with a mission to raise money and awareness for social causes. idUnited does this by connecting NPO’s with the best emerging & established brands, designers, artists, etc. Then they collaborate to bring exclusive products and experiences with a conscience.
“F… [More]
(thischick) Looking for a great way to donate to charity? Then head over to Santa Monica Pier on March 10th, 2007 to see the world famous 6,500 square foot baby photograph by renowned artist Wim Tellier. He gave birth to this massively creative idea to support the Make A Wish Foundation Belgium. If you can’t ma… [More]
Jeremy Gutsche
Edit
1. Customizable Shoes Part 2 - Make Your Own Product (RED) Converse Shoes
2. Celebs Photoshopped For Domestic Violence - New Women’s Aid Campaign (GALLERY)
3. RED Failure - Massive Hype for (RED) Products Yields Only $11 Million? (GALLERY)
4. ReCellular Recycles Retro Phones – Donate Your Old Cell Phone (VIDEO)
5. Melting Moms Lose Babies in Truth Campaign (VIDEO)
6. MBAs Without Borders
7. Body Parts in Garbage Cans for The Truth Campaign (GALLERY)
8. Kenneth Cole Uses AIDS to Sell Fashion
9. Ford Targets Sally - Warriors in Pink 2008 Mustang For Breast Cancer (VIDEO)
10. Social Entrepreneurs - A Megatrend
11. Microfinance @ Kiva.org, Become a Banker to the Poor
12. Voluntourism - Volunteerism + Tourism
13. Runways Give Dual Exposure – ELLE Combines Fashion & GlamPhone 3 Launch
14. Bling For A Cause - Cartier LOVE Charity Bracelet (GALLERY)
15. Social Conscience Footwear - Business Inspired by Argentine Alpargata
16. Enviropreneurship - When Environmentalism Met Business
17. Limited Edition Flavor - Absolut New Orleans
18. Green Rock - Connecting Musicians, Fans and the Environment
19. Cause Marketing - idUnited Connects Non Profits with Emerging Designers and Established Brands
20. 6,500 Foot Charity Baby Coming To Santa Monica
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