Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Cost-Cutting Kid Traditions

Tooth Fairy Payouts Down 10% Due to Recession

— March 7, 2009 — Pop Culture
You know things are getting bad when even losing a tooth doesn’t get you what it used to. The Tooth Fairy is evidently now short on cash, as payouts to children are down about 10% over last year’s sum.

Last year, the average lost tooth garnered $2.09, whereas this year it only brings $1.88.

Dental companies Securian Dental and DeCare have been polling commercially insured members for over 10 years about how the Tooth Fairy practices her craft.

It seems that this year the higher scale of around $5 dollars has drastically declined, and $1 a tooth has become the norm (on average). The range of payouts per tooth has been from 5 cents to up to $40 a tooth over the 10-year period.
Trend Themes
1. Reduced Tooth Fairy Payouts - As payouts to children from the Tooth Fairy decrease, companies may develop products or services that create alternative forms of incentives for children to prioritize dental health.
2. Impact of Recession on Children’s Traditions - As symbolic traditions like Tooth Fairy payouts decrease from the effects of economic recession, companies can explore how other family traditions or habits are also impacted and innovate accordingly.
3. Changes in Family Spending Habits - As the value of monetary gifts from the Tooth Fairy decreases, it may suggest changes in how families spend and allocate their money, which companies can examine to explore potential shifts in consumer behavior.
Industry Implications
1. Dental Care - Companies in the dental care industry can create products or services that incentivize children and parents to prioritize dental health, as Tooth Fairy payouts decline.
2. Family Leisure and Recreation - As children’s symbolic milestones could suffer from the impact of recession, companies within the family leisure and recreation industry might examine various family habits and priorities to see what creates value for parents and children.
3. Personal Finance - As Tooth Fairy payouts decline in monetary value, companies in the personal finance industry can analyze how family spending habits transform and utilize this information to create potential products or services that help families save money.
0.7
Score
Popularity
Activity
Freshness