Tommy Ton chose to focus on couples for this candid collection; he was tasked with displaying both men and women's fashion wear in a single image. Instead of making their genders obvious by photographing their whole bodies, Ton instead captured their feet and occasionally their torsos. The viewers can see the contrast between the feminine and masculine fashions and statures, leading them to be very visually stimulated.
Tommy Ton explores gender-specific fashions with his candid coupletography.
Implications - Consumers are tired of traditional advertising methods as their presence in society is overwhelming. They instead notice ads that are appealing for their simple and clean designs, as they are easier to read. Companies striving to appeal to their target markets should incorporate simplistic images into their marketing campaigns.