Comic Book Movies
Tom Cruise As The Sleeper
The Sleeper was a DC comic that was about man who is impervious to pain and can pass it to another person.
If you ask me, there can never be too many superhero movies. Some people would consider Tom Cruise a super hero already.
Implications - In the last few years, there has been a proliferation of comic book movies in Hollywood. These movies arrive with a built-in audience and many alternate streams of revenue (toys, videogames, spinoff cartoons, etc). Companies can capitalize on these wide-ranging opportunities by attaching their name to a comic book series or movie as a sponsor and becoming a part of the cultural zeitgeist.