This progressive and forward-thinking furniture store has introduced the Tok & Stok Twitter manual as a new way to assemble furniture. Rather than forcing users to read complicated and lengthy instructions, Tok & Stok have formatted each step to fit in a simple 140-character tweet. Customers need only to find the corresponding hashtag for the product to find the assembly tweets, which also conveniently link to the photo.
The Brazilian home appliance and furnishing store worked with DDB Brazil to develop the idea. Tweeting the instructions demonstrated how easy Tok & Stok products are to assemble while also serving as a great way to connect with younger consumers who are buying furniture for the first time. The Tok & Stok Twitter manual holds mass appeal for Gen Y's entering the workforce who perform most tasks through their smart phones.
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