This progressive and forward-thinking furniture store has introduced the Tok & Stok Twitter manual as a new way to assemble furniture. Rather than forcing users to read complicated and lengthy instructions, Tok & Stok have formatted each step to fit in a simple 140-character tweet. Customers need only to find the corresponding hashtag for the product to find the assembly tweets, which also conveniently link to the photo.
The Brazilian home appliance and furnishing store worked with DDB Brazil to develop the idea. Tweeting the instructions demonstrated how easy Tok & Stok products are to assemble while also serving as a great way to connect with younger consumers who are buying furniture for the first time. The Tok & Stok Twitter manual holds mass appeal for Gen Y's entering the workforce who perform most tasks through their smart phones.
Stats for Simplified Social Media Manuals
Trending: Older & Chilly
Research: 238 clicks in 220 w
Interest: 0.7 minutes
Concept: TokStok Twitter Manual
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: 62 sensational stoves and ovens, top 20 trends in 2012, and 85 chic contemporary couches.
Top 20 Trends in 2012
62 Sensational Stoves and Ovens
85 Chic Contemporary Couches
Inflatable Steel Furniture
Subway Tunnel Housing