In a black background, a Hello Kitty outline is displayed on the back cover with a busy pattern of little Hello Kitty characters filled on the inside. The Tokidoki Hello Kitty Cases can outfit iPhones, iPads and laptops in rad and badass feline style.
Implications - Nostalgia is a powerful motivating force when it comes to decision making. Nostalgia is both pleasureful and painful at the same time. Companies looking to create effective ad campaigns that don't rely on sex appeal should turn to nostalgia to engage with their customers.