For the Brady Campaign to prevent gun violence, advertising agency McCann New York created 'Toddlers Kill,' a satirical commercial that speaks to a very serious topic and the lack of action that's being taken over it.
To begin, it shows different news stories where a young child accidentally shot a member of their family due to a firearm being in the home. Speaking to the idea that many in support of the Second Amendment are unwilling to give up their firearms, Toddlers Kill suggests that the children need to be locked up.
With this, it plays on the argument that's often used, however replaces the phrases with "Guns don't kill people, toddlers do." In satirically showing toddlers as the perpetrators of armed violence, the Brady Campaign and McCann New York show that people are much more likely to be accidentally shot in their own home than they are to be protected by their weapons.
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