For Fall/Winter 2009, Nike teamed up with Todd Selby to showcase the Nike 6.0 apparel collection.
While not directly identified as a lookbook, the shots do function as such. Photos for the Todd Selby Nike 6.0 collection feature team riders Garrett Reynolds in his hometown of New York City and Nigel Sylvester in his town of Tom's River, New Jersey.
My favorite is the zero-gravity pic. Which one is yours?
Implications - A business can benefit tremendously by showcasing and promoting the actual feelings and experiences a consumer can expect when using its product. A consumer will feel more confident in his or her purchase of product after having seen ordinary people like themselves utilizing it.
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Bike Rider Lookbooks
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