Some websites, including Gizmodo, are predicting that TMX Elmo will be the hottest toy this season. So add this to your shopping list along with the Storm Launcher featured last week.
Here's wat Fox had to say about it:
The debut of T.M.X. Elmo was timed to the 10th anniversary of Tickle Me Elmo, the must-have toy of Christmases past that giggled when its stomach was pressed. In the new version, Elmo's squeaky laugh and body movements grow more pronounced with three successive tickles.
Mattel president Neil Friedman had been president of Tyco Toys, now a unit of Mattel, when it launched the original Tickle Me Elmo, which had parents of preschoolers elbowing each other in the aisles.
"With today's technology, this one is even more incredible," Friedman said. "You really have to see it to believe it."
Stats for TMX Elmo
Trending: Older & Average
Research: 4,760 clicks in 504 w
Interest: 4 minutes
Concept: TMX Elmo
Related: 49 examples / 38 photos
Segment: Males, 12-55
Comparison Set: 18 similar articles, including: extravagant mediation centers, enormous wine udder dispensers, and contextual smartphone dials.
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