Finding beauty in destruction, Title of Work's Fall/Winter 2014 campaign is nothing short of striking. The image series is captured by photographer Joel Slocum's lens and features top model Steven Keating.
The Major Models face dons the label's dapper suit range in an advertorial that fuses timeless fashions with dreamlike and surreal graphics. Steven poses in a wardrobe of impeccably tailored and classically elegant ensembles and is depicted with a face full of flowers.
Overall, Title of Work's Fall/Winter 2014 advert relies on surreal imagery to sell a classically elegant product in a fresh and unexpected way. While some of the campaign's images embody a calm and serene theme, others like its burning face imagery are reflective of a more destructive visual concept.
Stats for Surreal Dreamscape Campaigns
Trending: Older & Buzzing
Research: 3,479 clicks in 87 w
Interest: 1.6 minutes
Concept: Title Of Work
Related: 40 examples / 31 photos
Segment: Males, 18-55+
Comparison Set: 15 similar articles, including: realistic rapunzel campaigns, angst-ridden fashion campaigns, and pitch black fashion campaigns.
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