Artist Yuki Ariga has teamed up with a tissue paper company called Nepia for a delightful origami style campaign. Ariga essential created a series of tissue paper animals and characters, and put them into a stop-motion style commercial.
This clever campaign will impress consumers, because it shows that these tissues are extremely durable. They can be folded, twisted and reshaped without tearing. That's basically the description of an ideal tissue paper. With cold season quickly approaching, this origami animal commercial will likely sway consumers toward this quality tissue brand.
Stop-motion videos are always entertaining, but it's even more impressive when one considers that the wolves, farmers, deer, birds and other critters found in this commercial were all constructed using the same soft piece of tissue paper.
Stats for Clever Origami Campaigns
Trending: Older & Mild
Research: 951 clicks in 126 w
Interest: > 3 minutes
Concept: Tissue Paper
Related: 101 examples / 78 photos
Segment: Neutral, 12-55
Comparison Set: 37 similar articles, including: angular dining decor, origami beverage branding, and artsy celestial carry-ons.
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