Vianor's Tire Change Center Surprised Customers with a Live Band

By: Laura McQuarrie - Apr 3, 2015
References: vianor & guerrillamarketingzone
Trips to the mechanic are inconvenient and often cost an arm and a leg, but Vianor is a Swedish car service shop that wanted to transform the tire change experience from into a form of entertainment. Knowing that many of its customers are also fans of the Swedish heavy metal band Hammerfall, Vianor surprised the guys who visited its pitstop with a live performance from the band.

By being given exclusive access to a super intimate performance, this is definitely an experience that Vianor's customers will want to share—especially since it's one that you have to see to believe. As well as being able to drive away with a vehicle that's been tuned up, people will be leaving with a song stuck in their head.