Tipping Point - More Women than Men Online in 2007

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jagedge26
On: Apr 16, 07
15 Trends
4 Comments


Tipping Point - More Women than Men Online in 2007 [Edit]


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It had to happen sometime...and that sometime is now: You see, while women have outnumbered men on this planet for some time now, the Internet-surfing masses have always skewed towards the yang side of the equation. Well, the ranks of the fairer sex online have been swelling, and it seems that women, for the first time, outnumber men in online population as well as physical...at least in the United States. CBC News reports that a comprehensive survey by eMarketer.com puts women at 51.7% of the US online population this year. The CBC goes on to say that the number of US women online has increased by 12.4% since 2000 as compared to a meagre 3.2% increase for men over the same period of time.

eMarketer’s findings have been echoed by at least six other recent surveys, however, women haven’t conquered the internet the world over. The US trend is not necessarily mirrored worldwide, especially in countries where the gender gap contributes to limited access to technology for women, but similar increases in female online population have been seen in many countries, suggesting that the upward trend is a global phenomenon, even if the female online population in most countries has not passed the 50% mark as it has in the states. Of course, this particular study doesn’t address the fact that men spend most of their days surfing for porn, but that’s a post for another day.

However, women don't appear to be as enamoured of online video as their male counterparts, the study found. Only 66 per cent of the estimated 97.2 million females online watch videos, compared with 78 per cent of the 90.9 million men. The author of the eMarketer report said the change in demographics could affect trends in content and usage of the web. "For girls who have grown up with technology, there is no significant gender gap in internet usage," said eMarketer senior analyst Debra Aho Williamson. "The rise of activities that are particularly appealing to young females, such as social networking, will result in even greater usage." (cbc)




Read More: emarketer   Via: cbc  


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Comments:


Nice to know, BUT dont trust those online dating sites. Fake profiles, photos & same for Myspace. So if women are single, whose True & whose NOT??? Maybe Trendhunter should get some college students for aid in this Web Marketplace?? Markets for women Online: Fashion Clothing Information Health Ed Cooking Beauty Dating, Romance Careers. Family Info. Major niches.

By: rocketranger on Apr 16, 07 | 0 Trends | 2125 Comments



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