Everyone surely has a mistake or decision from their past that they’d like to correct. But, what if we could? That is the question this new ad campaign for Tippex correction fluid poses. "What if Tippex could work for every mistake we made?"
The print ads replace mistakes from your past with huge Tippex bottles. This includes the groom at the altar, the baby that was not planned, and the person you wake up in bed with after drinking too much wine.
Granted, the idea is useless and obsolete since we know that Tippex cannot actually do that, but the execution is still fun.
The ads were done by The Jupiter Drawing Room, Cape Town.
Stats for Visual Remorse Ads
Trending: Older & Chilly
Research: 4,243 clicks in 397 w
Interest: 4 minutes
Concept: Visual Remorse Ads
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: spa-themed smoothies, promoting art with hangovers, and twisting outdoor timepieces.
Visual Remorse Ads
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