Siren Combats Superficial Tinder Dating with Its MeatFace Campaign

By: Riley von Niessen - Jul 12, 2016
References: siren.mobi & mic
Siren is an app that was created to combat the superficiality that often comes along with Tinder dating. As many on the platform have been met with a slew of degrading comments or unsolicited advances, Siren looks to show that its users are more than a piece of meat. The app originally launched in 2015 with a campaign that promoted the slogan #MoreThanMeat. Through the app, users can edit their Tinder dating profiles by superimposing their faces with the image of a steak -- what it refers to as 'MeatFaces.'

The company claims that including the pictures in Tinder dating profiles led to better conversations as people were less prone to try and objectify someone with a raw steak as a face. The CEO of Siren explained this by saying "MeatFaces make excellent ice-breakers: No one starts a conversation with a lackluster 'hey' when there's a steak on your face."

The Siren dating app maintains the same idea as its #MoreThanMeat campaign by giving users more than pictures to judge a potential partner on -- with the app matching people based on shared connections and their mutual consent.