Timothy Raines Takes 'LIVESTRONG' to a Whole New Level

By: Tiana Reid - Jul 29, 2010
References: timothyraines & timothyraines
Timothy Raines has recreated the famous cyclist Lance Armstrong for his 'LIVESTRONG' acrylic on canvas painting. This splattered piece of art showcases Armstrong's enigmatic personality, alongside pure strength and power.

Timothy Raines says that his work is "guided by my infinite enthusiasm for exploration." Indeed, his 'LIVESTRONG' piece explores many themes including determination and masculinity, all centered in Raines' usual endeavor of corporate art.

Implications - **Add more

Consumers are attracted to the success of major international athletes. This stems from the inspiration that these athletes provide for consumers. Companies should consider creating ad campaigns around inspirational figures (which need not necessarily be athletes).