The Timberland brand has been known to produce urban street style suede boots, however the new Timberland Spring 2014 collection is road-trip inspired.
The footwear and apparel brand is marketing its product to a more mobile generation. The campaign is called ‘Escape The City,’ making the consumer realize that Timberland shoes aren’t just street-ready but all terrain ready. Models for the campaign are depicted by the beach, in the desert, and ready for any sort of landscape.
The Timberland Spring 2014 Collection footwear ranges from women’s flats, men’s boat shoes, suede and jean wrapped light boots, faux leather dress shoes and more. The preppy feel of the 2014 Collection is differs from Timberland’s previous collections; the brand is clearly marketing to a preppy on-the-go demographic. Nonetheless, the Timberland brand maintains its signature soulful urban earth-toned styles.
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