Casual Contemporary Menswear
Tim Hamilton has created a very distinguished line, from the attention to detail to the fabrication and fits. The collection includes cardigans, hoodies and polo shirts all of which are perfectly suited to hit the streets.
Implications - In recent years, there has been an increased reverence placed on styles of the past. One way a company can benefit from this movement is by trumpeting its appeal to high-quality basics. If a company can explicitly market their desire to create modern-technology updated items in a vintage style, they will appeal to older consumers seeking familiarity as well as younger consumers seeking tradition.