The Til Watch is a clever design that literally tells people what the time is. Instead of relying solely on numbers, it adds a level of literacy that helps people to deem the time in a faster fashion. Not to mention in a fashionable fashion. Sleek and modern, the Til Watch boasts a minimalist face with an unorthodox minute hand. It is a cut out that reveals words underneath depending where it rests. For example, the Til Watch might read '5 Past' or 'Exactly' depending on what the time is.
Designed by Daniel Will-Harris, the Til Watch is available online in Black and Brushed Stainless Steel at CKIE. The website points out, "Instead of looking at time in a cyclical way, we are able to view it in a linear fashion."
Stats for Literal Time-Telling Watches
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Research: 7,280 clicks in 140 w
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Concept: Til Watch
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Segment: Males, 12-55
Comparison Set: 26 similar articles, including: 3d-printed titanium timepieces, life-saving timepieces, and minimally marked watches.
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