TikTok and SiriusXM Partners to Announce TikTok Radio
Grace Mahas — May 26, 2021 — Pop Culture
References: newsroom.tiktok
TikTok and SiriusXM recently joined forces to launch a new exclusive audio experience dubbed 'TikTok Radio.' The full-time music channel will feature audio from trending sounds found on the popular social media platform created by "TikTok creators, tastemakers, and DJs." Styled after the platform's 'For You' page, the channel will boast a diverse group of creators with weekly countdowns on tending tracks.
"TikTok is redefining the way that fans discover music and artists, while enabling a new form of musical engagement and creative expression, said Ole Obermann, Global Head of Music, TikTok. "We are excited to work with SiriusXM for TikTok Radio to make the trends, music, and creative influences that are playing such a defining role in modern culture even more accessible. We can't wait to see this come to life and thank the SiriusXM team for being such an innovative and visionary collaborator."
"TikTok is redefining the way that fans discover music and artists, while enabling a new form of musical engagement and creative expression, said Ole Obermann, Global Head of Music, TikTok. "We are excited to work with SiriusXM for TikTok Radio to make the trends, music, and creative influences that are playing such a defining role in modern culture even more accessible. We can't wait to see this come to life and thank the SiriusXM team for being such an innovative and visionary collaborator."
Trend Themes
1. Social Media Audio Channels - Opportunity for social media platforms to partner with audio channels to expand their reach and offer exclusive content to users.
2. Collaborative Marketing - Collaborative marketing between complementary industries can offer an enhanced user experience and capitalize on mutually beneficial trends and customer bases.
3. Revitalizing Radio - Revitalizing radio with social media integration can increase engagement and attract younger audiences to the traditional medium.
Industry Implications
1. Social Media - Trends such as social media audio channels offer an opportunity for social media platforms to expand their offerings and compete with traditional media outlets.
2. Broadcast Radio - Broadcast radio can attract younger audiences by integrating social media engagement and expanding offerings beyond traditional radio content.
3. Music Streaming Services - Collaboration between music streaming services and social media platforms can enhance the overall user experience and offer exclusive content to subscribers.
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