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At first the adorable puzzle pieces featured in the Tigo Campaign make it look as though two friends (or more than friends) are munching on the ears of the cellular network user. As it turns out, the images are simply illustrating the tag line, "Share more in every trip." Friends and family members will be able to get a piece of the traveller if he or she follows the advice of the Tigo Campaign, which further elaborates, "Dial *762#, activate your roaming and communicate with the more convenient prices."

The Tigo Campaign was conceived and expertly executed by Biedermann McCann Erickson, an ad agency based in Asunción, Paraguay. Art directed and illustrated by Alejandro Rebull and Arturo Avalos, the playful Tigo Campaign was creative directed by Santiago Morello and Leonardo Matylski.