The Tigo Campaign Features Some Adorable Ear-Munching

By: Meghan Young - Published: Feb 7, 2013 • References: ibelieveinadv
At first the adorable puzzle pieces featured in the Tigo Campaign make it look as though two friends (or more than friends) are munching on the ears of the cellular network user. As it turns out, the images are simply illustrating the tag line, "Share more in every trip." Friends and family members will be able to get a piece of the traveller if he or she follows the advice of the Tigo Campaign, which further elaborates, "Dial *762#, activate your roaming and communicate with the more convenient prices."

The Tigo Campaign was conceived and expertly executed by Biedermann McCann Erickson, an ad agency based in AsunciĆ³n, Paraguay. Art directed and illustrated by Alejandro Rebull and Arturo Avalos, the playful Tigo Campaign was creative directed by Santiago Morello and Leonardo Matylski. Stats for Puzzling Communication Ads Trending: Older & Mild
Research: 719 clicks in 172 w
Interest: 0.7 minutes
Concept: Tigo Campaign
Related: 46 examples / 35 photos
Segment: Neutral, 18-55+
Comparison Set: 17 similar articles, including: quirky designer posters, fantastical voyage ads, and waterproof phone ads.