The Tiger of Sweden Spring/Summer 2014 Campaign is Minimalistic & Moody

By: Farida Helmy - Feb 8, 2014
References: tigerofsweden & art8amby.wordpress
The new Tiger of Sweden Spring/Summer 2014 campaign has a moody yet minimalist vibe about it. Drawing on a vintage relaxed feel, models Erik Andersson and Anna Nevala front the washed-and-worn-inspired campaign.

Photographed by Boe Marion and styled by Oscar Lange, the Tiger of Sweden Spring/Summer 2014 campaign uses stark backdrops to make sure the stunning models clad in the brand’s pieces really stand out.  

With a set made of silky material to form a beach runway, and only black and white hues, the broody and elegantly simple ad campaign makes sure that the pieces are given full attention, really allowing them to shine.

Featuring a mix of classical everyday style and cheeky cuts, the comfortable and softly textured pieces will surely become staples in any wardrobe for all occasions.