Traditional Tiger Balm Takes on a More Masculine Look

By: Meghan Young - May 11, 2016
References: & packageinspiration
Tiger Balm is a traditional Chinese pain relief remedy that people still swear by today. Although its current branding is very iconic, everything can benefit from a refresher now and again. One designer decided to tackle the classic yellow aesthetic of the original Tiger Balm in order to update its look for modern people.

The result is incredible dark, sophisticated and masculine. Designed by Christian Dodson, a creative based in the United States, the packaging retains the original imagery of the tiger illustration, but everything else is drastically different. The refreshed Tiger Balm packaging is all black with minimal red accents. It also comes in variations for different needs. Essentially, the look matches its fiery application.