The Tiffany Snapchat Account Appeals to Young Consumers

By: Laura McQuarrie - Aug 12, 2016
References: twitter & wersm
Not long ago, Tiffany & Co. set itself apart from other luxury brands by creating a Tiffany Snapchat account. Many luxury brands are often slow to make the most of emerging social media platforms, especially since ones like Snapchat are not generally used by their target audience. However, Tiffany & Co. reportedly invested over $700K in its newest geofilter campaign on Snapchat, which is sure to resonate with many young female users of the platform—it's reported that more than half of the users on Snapchat are between the ages of 18 and 30, which is also the most active age group when it comes to online shopping.

The Tiffany’s #LoveNotLike geofilter features the iconic brand color, as well as the luxury jeweler's logo and text that reads: "Return to Tiffany Love" just above a heart.