Love and Kisses Collection
The central theme of the jewels is the kiss, abstracted in its pop sms-like "X" symbol, and realized in diamonds, amethysts and tourmalines. The jewels have a design inspired by romanticism, but with a hint of modernity ... will this necklace become a new cult next to the heart bracelet?
Implications - Consumers are seeking out more luxury in their purchases. As the recession comes to an end, shoppers desire a way to remind themselves of better times. Creating everyday products that offer this could help a company expand their brand.