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The Playful Tie Wrap Bracelet by Paul Smith and Justin von der Fehr

By: Tiana Reid - Published: Jul 2, 2010   Updated: Jun 7 2011 • References: paulsmith and dazeddigital
The 'Tie Wrap Bracelet,' a collaboration between designer Justin von der Fehr and Paul Smith, is a bracelet made out of a silk fabric, sterling silver and lizard skin, and resembles a traditional necktie.

Available exclusively at Paul Smith boutiques in London, each 'Tie Wrap Bracelet' is handcrafted to perfection by a skilled artisan. Click through the gallery to peep the different silk colorways.

Implications - No longer satisfied with accessories that can be found at any retail store, consumers are looking for more creative designs. Combining two different aesthetics together can create a unique product that will appeal to a larger market. Companies can look at this need for more one-of-a-kind items and attract a greater audience.