The 'Tie Wrap Bracelet,' a collaboration between designer Justin von der Fehr and Paul Smith, is a bracelet made out of a silk fabric, sterling silver and lizard skin, and resembles a traditional necktie.
Available exclusively at Paul Smith boutiques in London, each 'Tie Wrap Bracelet' is handcrafted to perfection by a skilled artisan. Click through the gallery to peep the different silk colorways.
Implications - No longer satisfied with accessories that can be found at any retail store, consumers are looking for more creative designs. Combining two different aesthetics together can create a unique product that will appeal to a larger market. Companies can look at this need for more one-of-a-kind items and attract a greater audience.
Stats for Necktie Bracelets
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Concept: Tie Wrap Bracelet
Related: 91 examples / 70 photos
Segment: Males, 18-55
Comparison Set: 33 similar articles, including: money bracelets, social sports accessories, and caller id bracelets.
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