These Retro-Style Tic Tac Ads Feature Winning Bites of Fun

By: Laura McQuarrie - Published: Jul 30, 2014 • References: adsoftheworld & adsoftheworld
This nostalgic Tic Tac ad series features the tiny breath mints arranged to look like retro arcade games like Pacman, Arkanoid and Snake as a tribute to the brand's origins way back in 1969.

As compared to most mints, there's something that's way more novel about a Tic Tac, since they're almost like little candies. Their small size also happens to make them very pixel-like, which is perfect for recreating some of the most beloved arcade games. Each of the flavors represents a different game—quite fittingly, the cherry and citrus flavors is assigned to Pacman, the original white mints make a perfect Snake lookalike and a bunch of the multi-color packs assemble a rainbow for Arkanoid. Even though they look to the past for inspiration, the Tic Tac ads are very refreshing. Stats for Minty Arcade Ads Trending: Older & Mild
Research: 498 clicks in 95 w
Interest: 0.9 minutes
Concept: "tic Tac Ad"
Related: 53 examples / 41 photos
Segment: Neutral, 12-35
Comparison Set: 20 similar articles, including: candy-inspired children's museums, movie minion mints, and gummy bear-shaped fruit ads.