Tibits Vegetarian Restaurant Ads Use Giant Forks to Make Their Point

By: Katie Cordrey - Published: Jun 13, 2010 • References: adsoftheworld & adoholik
Tibits vegetarian restaurant in Switzerland wants everyone to know that their veggies are very, very fresh so advertising agency Wirz/BBDO came up with an ad campaign that uses a giant fork fixed to the trunk of a leafy green tree to make the point.

The oversize forks are located on trees in major parks and in busy outdoor shopping areas all over Switzerland. The outdoor ads for Tibits vegetarian restaurant are a fresh way to get attention. Stats for Tree Trunk Cutlery Trending: Older & Mild
Research: 5,231 clicks in 310 w
Interest: 3.8 minutes
Concept: Tibits Vegetarian Restaurant
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: non-vegetarians eating poo, dating by diet, and peta winning kfc battle.