I'm loving the direction that the Tibi Spring 2011 ad campaign is taking. By mixing typical fashion portraits with more backstage/behind-the-scenes shots, it doesn't take itself too seriously while still portraying a stylish whirlwind of taste and energy.
Photographed by Reed Young, the Tibi Spring 2011 ad campaign stars Olivia Palermo. Riding her 'City' fame to even newer heights, she looks absolutely stunning in these preppy, edgy and glamorous outfits.
Stats for Backstage Fashion Campaigns
Trending: Older & Average
Research: 8,631 clicks in 271 w
Interest: 4 minutes
Concept: Tibi Spring 2011
Related: 95 examples / 73 photos
Segment: Females, 12-35
Comparison Set: 35 similar articles, including: williamsburg fashion photography, spoiled princess celebrities, and badass flapper dresses.
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