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I'm loving the direction that the Tibi Spring 2011 ad campaign is taking. By mixing typical fashion portraits with more backstage/behind-the-scenes shots, it doesn't take itself too seriously while still portraying a stylish whirlwind of taste and energy.

Photographed by Reed Young, the Tibi Spring 2011 ad campaign stars Olivia Palermo. Riding her 'City' fame to even newer heights, she looks absolutely stunning in these preppy, edgy and glamorous outfits.