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Superfood Muffin Mixes

Thrively's Healthy Baking Mixes are Packed with Beneficial Ingredients

— August 4, 2016 — Lifestyle
'Thrively' is a new food start-up business that specializes in the creation of superfood baking mixes in order to show that baked snacks and desserts don't have to be unhealthy in order to be enjoyable.

What sets the baking mixes apart from others is the use of healthy high-quality ingredients like wholegrain flours, coconut sugar and superfoods that serve as satisfying replacements for gluten, dairy and refined sugar. In addition to its range of muffin mixes powered by lucuma, maca and baobab, Thrively also produces baking mixes for cakes and cupcakes.

In order to reflect the company's attitude that "a healthy lifestyle should be effortless and enjoyable," the superfood baking mixes are packaged in simple kraft paper pouches. The exotic superfoods used in each mix are colorfully represented on each product bag with a vibrant illustration.
Trend Themes
1. Superfood Baking Mixes - The trend towards incorporating high-quality ingredients like superfoods creates a new market opportunity for baking mixes that cater to health-conscious consumers.
2. Gluten-free Desserts - An increase in demand for gluten-free products creates an opportunity for innovation in the dessert industry by exploring the use of alternative flours and ingredients.
3. Sustainable Packaging - The use of simple and recyclable packaging materials like kraft paper creates a new trend for eco-friendly and visually appealing packaging options in the food industry.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the trend towards healthy and sustainable ingredients by creating more product options that cater to health-conscious consumers.
2. Health and Wellness - The trend towards incorporating superfoods and gluten-free ingredients creates new opportunities for innovation in the health and wellness industry in the form of supplements and other health products.
3. Packaging - The use of simple, colorful, and recyclable packaging materials creates new opportunities for innovation in the packaging industry to cater to eco-conscious consumers.
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