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Triple Threat Music Videos

Three Instrument Performance Videos are Three Times the Fun

— May 12, 2011 — Pop Culture
One of the most talked about recent trends on YouTube is the ‘Three Instrument Performance’ and it's creating quite the buzz online as well as offline.

The ‘Three Instrument Performance’ YouTube video emerged out of Taiwan and showcases a young talented woman playing not only one or two, but three different instruments! The YouTube video sensations’ name is Shara Lin and she is not only getting attention in Taiwan, but on a global scale!

It seems as though the ‘Three Instrument Performance’ videos may just be the very next big YouTube trend.  Lin is able to flawlessly play all three instruments in this viral video, and I’m sure it is going to inspire others to try and do the same!
Trend Themes
1. Three Instrument Performance - The trend of showcasing talented individuals playing three different instruments in one performance video presents an opportunity for disruptive innovation in the music industry.
2. Youtube Video Sensations - The rise of YouTube video sensations like Shara Lin who gain global attention for their talent in playing multiple instruments opens up avenues for disruptive innovation in the online entertainment industry.
3. Viral Music Videos - The growing popularity of viral music videos featuring multi-instrument performances indicates a potential disruptive innovation opportunity for digital content platforms and streaming services.
Industry Implications
1. Music Industry - The Three Instrument Performance trend presents disruptive innovation opportunities for the music industry, encouraging musicians and composers to explore novel ways of creating and sharing music.
2. Online Entertainment Industry - The emergence of YouTube video sensations like Shara Lin and the popularity of three instrument performance videos provide disruptive innovation opportunities for the online entertainment industry to develop new formats and engage global audiences.
3. Digital Content Platforms - The rise of viral music videos featuring multi-instrument performances creates a disruptive innovation opportunity for digital content platforms to curate and promote unique musical talents, catering to diverse audience preferences.
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