These Ads Test You to Find Hidden Images of Threatened Species

By: Ady Floyd - Jul 16, 2015
References: adeevee & designtaxi
These adds created for the WWF by Dubai-based ad agency TBWA\RAAD will probably make you dizzy before you spot the hidden threatened species.

These ads are optical illusions that force you to stare into the black and white images, praying that you find the image of the animals before your eyes fall out. That is the full purpose of these ads -- to make people stop, think and really question each animal's existence.

The sad reality is that there is not enough attention focused on raising awareness of threatened species. These ads are a brilliant attempt to force people to think long and hard about species like the sea turtles, hummingbirds and polar bears. These ads take a literal approach to the issue of animal extinction by specifically stating "The sumatrian tiger is becoming harder to see. Take action and help us to protect it."