A New Thrasher Apparel Line Was Made in Celebration of Its Anniversary

By: Riley von Niessen - Jul 8, 2016
References: store.united-arrows.co.jp & highsnobiety
In order to celebrate the 35th anniversary of the well-renowned skateboarder brand, BEAUTY & YOUTH have joined with the company for a collaborative line of Thrasher apparel.

Founded back in 1981 by Kevin Thatcher, Fausto Vitello and Eric Swenson, Thrasher has seen immense success among streetwear clothing fans -- with the iconic typography and wide-spread name making it instantly recognizable on an international scale. In the Thrasher apparel line that was created with BEAUTY & YOUTH, a Japanese retail company, the pieces make use of three different colorways.

Offered are crew neck t-shirts and hoodies, with varying shades of the logo's print bringing contrast. The Thrasher apparel pays tribute to the beginnings of the brand's magazine which amassed an impressive readership, as well as its merchandise accomplishments.