The Thomas Schenk 'Best Friends' photoshoot for Vogue Germany is certainly something I would call interesting. The photographer has paired up the leggy model Karolin Wolter with all sorts of breeds of canine for this photoshoot. This certainly puts a new spin on the phrase, "man's best friend."
Though these images may not appeal to all viewers, I'm sure dog lovers will find this to be something they can appreciate.
Implications - As the pet-inspired industry continues to exponentially expand, advertising and marketing that is increasingly targeted towards pet owners is sure to become increasingly commonplace. With that in mind, this Thomas Schenk 'Best Friends' ad is sure to appeal to the millions of pet-loving fashionistas in the world. Businesses looking to get in on the ground floor of a major consumer phenomenon would be wise to take note.
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Concept: Thomas Schenk Best Friends
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Segment: Females, 12-55
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