"The Fixer Show" Promotes Axe, Helps You Punk Your Friends

By: Nika Kubiak - Published: Mar 29, 2009 • References: theaxeeffect & thefixers
"The Fixer Show" is the newest commercial and marketing campaign full of funny pranks launched to promote Axe shower gel and body spray. This great production by Mekanism has both funky art direction and a brilliant idea at its core.

Viewers can upload their own images and videos onto the Axe website. This entertaining and smart advertising idea is based on a comedy talk show, a la "The Benny Hill Show" of the new millennium. The website offers everything you need to get the good times rolling, from hot girls to a funny presenter, "The Fixer," whose sole job it is to fix everything in your life. Stats for Product Placement Prank Shows Trending: Older & Mild
Research: 2,605 clicks in 373 w
Interest: > 3 minutes
Concept: Product Placement Prank Shows
Related: 44 examples / 34 photos
Segment: Males, 18-55
Comparison Set: 16 similar articles, including: 12 sexist axe advertisements, creating buzz on low budgets, and ad longevity through humor.