The 'This is Now' Instagram Project allows you to see what's happening in your city in real time, with pictures. Reminiscent of the Batman Dark Knight movie where Wayne Enterprises gets access to cell phones across New York and are able to see what is going on, the 'This is Now' Instagram Project is far less intrusive.
Whenever someone in one of the destinations (Sao Paulo, New York City, London, Tokyo and Sydney) posts a picture to Instagram, you get to see exactly what's happening there. Looking at the constantly updated London feed (it's live-time so you see photos as they go up) there is definitely an ongoing Olympics theme as the Summer 2012 Olympics progress.
Stats for Local-Based Photo Feeds
Trending: Older & Average
Research: 743 clicks in 198 w
Interest: 0.7 minutes
Concept: 'This Is Now' Instagram
Related: 79 examples / 61 photos
Segment: Neutral, 18-55+
Comparison Set: 29 similar articles, including: instagram fridge stickers, photo engagement graphics, and edible photographs.
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