The 'Thirsties' Wipes Have Two Eyeballs on the Front

By: Jamie Danielle Munro - Published: • References: & packageinspiration
Thirsties is a company that sells reusable wipes, and recently had Avery Johnson do the branding for the product. She chose quite a minimalist look, but added in some subtle humor towards the bottom of the label.

The top part of the label highlights the name of the brand as well as what it offers, but the bottom section has two eyes poking out of the bottom. This gives the label a cheeky and childlike look, making it appeal to a demographic of parents looking for products that will help make cleaning up after children easier. There are a few different colors to choose from, all of which will make the process of tidying that much quicker and overall painless. Stats for Spy-Like Wipe Branding Trending: This Year & Mild
Traction: 238 clicks in 30 w
Interest: 0.5 minutes
Concept: Thirsties
Related: 75 examples / 58 photos
Segment: Females, 18-55
Comparison Set: 28 similar articles, including: wine bottle milk packaging, color-coded juice packaging, and sustainable paint packaging.