Deakin University's Think Young Ad Encourages Innovative Thinking

By: Riley von Niessen - Jan 9, 2017
References: youtube & campaignasia
Deakin University, a post-secondary institution that's situated in the Australian state of Victoria, released a short promotional video dubbed 'Think Young.'

Highly saturated, the video makes use of bold hues of neon pink, purple and indigo. These colors form a graphic representation of a wall of pillars, which a young man stares at from afar. A female narrator speaks over calming music throughout the ad, considering the innovative practices that the post-secondary institution incorporates. With both its strong visual representation and the narration that paired with it, Think Young shows that Deakin University is well-suited to those who are looking for a powerful creative outlet that will allow them to reach their full potential.

Due to its unconventional look, this ad allows the Australian school to standout in a "cluttered University advertising landscape."