Thigh Society Wants Consumers to Breathe a Thigh of Relief with Its Shorts
Katherine Pendrill — March 16, 2020 — Fashion
References: thighsociety & thighsociety
Thigh Society is on a mission to rescue thighs everywhere from painful chafing.
Founded back in 2009 by Marnie Consky, Thigh Society is a Toronto-based company that specializes in making anti-chafe slip shorts. The shorts are made from breathable, lightweight, and ultra-stretchy material that hugs curves without digging in. The result is a perfect base layer that helps to protect against painful chafing, while also serve as a modesty solution for skirts, dresses, pants, and more.
Though Thigh Society is on a mission to provide comfort, the company also promotes body confidence by working to eliminate the stigma associated with chafing and helping women love their thighs at any size. In line with that mission, the brand sells its slip shorts in sizes XS to 6XL because thigh chafing is a problem faced by people of all shapes and sizes.
Image Credit: Thigh Society.
Founded back in 2009 by Marnie Consky, Thigh Society is a Toronto-based company that specializes in making anti-chafe slip shorts. The shorts are made from breathable, lightweight, and ultra-stretchy material that hugs curves without digging in. The result is a perfect base layer that helps to protect against painful chafing, while also serve as a modesty solution for skirts, dresses, pants, and more.
Though Thigh Society is on a mission to provide comfort, the company also promotes body confidence by working to eliminate the stigma associated with chafing and helping women love their thighs at any size. In line with that mission, the brand sells its slip shorts in sizes XS to 6XL because thigh chafing is a problem faced by people of all shapes and sizes.
Image Credit: Thigh Society.
Trend Themes
1. Anti-chafing Apparel - There are opportunities to develop more apparel items that protect against chafing, like shirts and socks.
2. Size-inclusive Clothing - Brands could expand size ranges in their clothing offerings, catering to all body types, not just traditional sizes.
3. Body Positivity Campaigns - There's a need for more marketing and advertising campaigns that empower people of all body types and eliminate harmful stigmas.
Industry Implications
1. Athletic Apparel - Athletic apparel companies could invest in research for developing materials that are comfortable, breathable and prevent chafing.
2. Fashion Retail - Retailers could collaborate with body positivity influencers to promote size-inclusive clothing and improve brand image.
3. Beauty and Personal Care - Beauty and personal care companies could offer more products that alleviate chafing or include body-positive messaging in their marketing.
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