The Thierry Mugler Angel Fragrance ad campaign embraces the name of the perfume in a slightly atypical fashion. Instead of taking note of the Victoria's Secret Heavenly campaign in which Karlie Kloss is transformed into an actual angel, model Georgia May Jagger appears to channel a more celestial being. Wisps of blue waft about her as she holds a big blue star and wears a cosmic skirt.
Shot in studio, the Thierry Mugler Angel Fragrance ad campaign takes the lead from the bottle's design. Yet what makes the campaign stand out in particular is the fact that Jagger follows in the footsteps of her model mother, Jerry Hall, who was a face of the scent which originally launched 22-years ago. Of course, only those tuned into the industry will appreciate that piece of trivia.
Stats for Sensual Celestial Ads
Trending: Older & Average
Research: 1,853 clicks in 96 w
Interest: 1.8 minutes
Concept: Thierry Mugler Angel Fragrance
Related: 43 examples / 33 photos
Segment: Females, 18-55
Comparison Set: 16 similar articles, including: divinely winged lingerie ads, stripped floral perfume ads, and nearly naked perfume ads.
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