Therese Aldgard's pictures use candy as the backdrop and as a prop, with models laying in beds of marshmallows, as well as holding giant lollipops. The candy-colored makeup adds to the joy in the pictures, and makes you wish you were eating something sweet.
Check out the tooth-sweetening pictures from Therese Aldgard above!
Implications - In a society that's over saturated with similar products and ideas, corporations are turning to vivid colorization to separate themselves from the crowd. However, this gimmick has itself been over employed, and so, marketers are finding it necessary to add another layer of novelty, such as incorporating candies, into advertising campaigns in order to garner the attention of consumers.