These whimsical pieces are available through the Hamilton-based artist's Etsy shop deLoop, and are quite the eye candy. Theresa designs these delicate ornaments herself, crafting them for both casual and formal events. Many of them are flower-themed and are comprised of sprigs of beautiful blossoms. They wrap around the crown of the head, speckling your hair with pretty petals and plumes.
Theresa Joy headbands would make gorgeous gifts or personal purchases. They transform any bad hair day into a "fairy" beautiful experience.
Implications - Consumers are adopting styles that allow them to express their individual styles rather than blend them into the crowd. These consumers desire products that have highly unusual and rare designs so they set them apart. Companies should keep this in mind when developing their product lines, designing goods with atypical features and in limited qualities.