There Was One is Farfetch's Proprietary Fashion Line Inspired by Classics
Elena Rahman — November 8, 2021 — Fashion
There Was One is a new line of elevated classic fashion by Farfetch, the popular e-tailer. Known for stocking various goods from boutiques in over five different countries, Farfetch is stepping into the fashion industry with its in-house fashion brand.
The fashion line includes tailored blazers, soft slip dresses, denim jackets, and zippered leggings. It draws from the platform's data-driven insights on customer interests, based on what is most searched for in today's fashion market. In There Was One's collection, some standout pieces include an oversized organic silk button-down and a long-length spagjetti-strap slip dress with a dramatic square-shaped neckline. The fashion platform harnesses the power of consumer insights to create a desirable line of elegantly crafted pieces.
Image Credit: There Was One
The fashion line includes tailored blazers, soft slip dresses, denim jackets, and zippered leggings. It draws from the platform's data-driven insights on customer interests, based on what is most searched for in today's fashion market. In There Was One's collection, some standout pieces include an oversized organic silk button-down and a long-length spagjetti-strap slip dress with a dramatic square-shaped neckline. The fashion platform harnesses the power of consumer insights to create a desirable line of elegantly crafted pieces.
Image Credit: There Was One
Trend Themes
1. Data-driven Fashion Design - Farfetch's use of customer data to create its in-house fashion line demonstrates the trend of data-driven design and opens up opportunities for other fashion brands to utilize customer insights in their own lines.
2. Elevated Classics - Farfetch's There Was One fashion line is capitalizing on the trend of elevated classic apparel, presenting an opportunity for other fashion brands to provide their own unique spin on timeless fashion pieces.
3. E-commerce Fashion Lines - Farfetch's use of its e-commerce platform to launch a fashion line highlights the trend of e-commerce fashion brands, and other retailers can follow suit to further expand their offerings to customers.
Industry Implications
1. Fashion Retail - The launch of There Was One by Farfetch presents an opportunity for other fashion retailers to expand their offerings and provide elevated classic apparel to customers.
2. Data Analytics - Farfetch's use of customer data to design its in-house fashion line highlights opportunities for data analytics companies to support fashion brands in their design and production decisions.
3. E-commerce Platforms - The launch of Farfetch's fashion line on its own e-commerce platform showcases the potential for other e-commerce platforms to launch their own fashion lines, creating new revenue streams and further engaging customers.
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