TheraBreath is Introducing Oral Care for the Instagram Generation
Laura McQuarrie — April 29, 2019 — Lifestyle
References: therabreath & prnewswire
The TheraBreath Healthy Smile Oral Rinse is a new product was "designed for a coming-of-age Instagram generation," helping to address the fact that many young consumers want their teeth to be healthy and look good. The TheraBreath Healthy Smile Oral Rinse is beneficial for strengthening and protecting teeth from cavities but it also appeals to an image-conscious generation that's looking for products that will bolster their confidence—and with its remineralizing formula, TheraBreath Healthy Smile helps to support lustrous, bright teeth.
As well as helping to prevent future cavities and acidic decay, the oral rinse aims to inspire younger consumers to develop healthy oral care habits that will last them a lifetime and support a great smile over the long term.
As well as helping to prevent future cavities and acidic decay, the oral rinse aims to inspire younger consumers to develop healthy oral care habits that will last them a lifetime and support a great smile over the long term.
Trend Themes
1. Image-conscious Oral Care - Opportunity to develop oral care products that cater to the image-conscious generation and promote healthy and aesthetically pleasing teeth.
2. Social Media-driven Oral Health - Opportunity to leverage social media platforms to promote oral health products and inspire younger consumers to adopt healthy oral care habits.
3. Remineralizing Dental Solutions - Opportunity to create dental products that focus on remineralizing formulas to support stronger and brighter teeth.
Industry Implications
1. Oral Care - Opportunity for oral care brands to develop products that cater to the image-conscious generation and promote oral health while appealing to aesthetic preferences.
2. Beauty and Personal Care - Opportunity for the beauty and personal care industry to explore oral care products that align with image-consciousness and promote a confident smile.
3. Social Media Marketing - Opportunity for marketing agencies and platforms to collaborate with oral care brands and utilize social media to inspire younger consumers to prioritize oral health.
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