The Theory Spring 2014 Campaign is Hazy in Black and White

By: Emilie Picillo - Published: Feb 6, 2014 • References: theory and refinery29
The Theory Spring 2014 Campaign sees fashion in black and white with a little hint of romance. The new ad stars Stella Tennant in images that capture the label's affinity for classic pieces tailored to perfection, and in the case, unbuttoned to the navel.

Tennant is shot in an androgynous look that pairs perfectly with the collection's menswear-inspired line, photographed in a simple whitewashed studio space in Brooklyn. Despite the lack of color, the campaign captivates the hazy lights and clean composition. Her co-star is Clément Chabernaud creates romantic tension and a delightful contrast.

There's something classic about the campaign that encapsulates Theory's brand; it's melancholic and hopeful at the same time, floating in and out of consciousness as the duo flaunts the label's latest fashions.