The Theory 11 Playing Cards almost took a whopping one whole year to plan, design and create. The company uses "imported, heavyweight paper for a soft feel, yet sturdy composition," according to their website. Not only do the cards themselves feature a decadent design, but the box they come in is made of an intricate gold foil.
Don't settle for any old box of cards and experience lavish competition with Theory 11.
Implications - Consumers are looking for a bit of luxury in all aspects of their lives. New companies attempting to solidify their brand presence on the market could focus on developing a prestigous aspect with all of their items.