Shelby Walsh Discusses Themed Kits Catered to a Variety of Needs

By: Alyson Wyers - Published: Sep 19, 2013 • References:
Themed kits cater to a specific niche of humanity, giving them access to a collection of goods to meet a particular need or lifestyle. These convenient packages, rather than accumulating a bunch of random products, typically come from a singular company, creating an interesting opportunity where branding and packaging is concerned.

Whether it's a break-up survival guide designed to look like a first aid kit, or a customizable crate for grooming, snacks or zombie preparedness, these parcels have a lot of room for customization. It is worth noting that many of these themed kits are geared more towards a male demographic, including items like whisky, hatchets and survival tools. The convenience factor is likely at play here. Stats for Kit Culture Trending: Older & Mild
Research: 1,039 clicks in 139 w
Interest: > 3 minutes
Concept: Themed Kits
Related: 82 examples / 63 photos
Segment: Males, 18-55
Comparison Set: 30 similar articles, including: dystopian survival kits, heartbreak emergency kits, and city-based survival kits.