These Mac and Cheese-Themed Cocktails from Above Average are Savory
Michael Hemsworth — June 8, 2016 — Lifestyle
References: aboveaverage & thatsnerdalicious
Macaroni and cheese wouldn't come as the first thing when creating cocktails, but these Mac and Cheese-Themed Cocktails from Above Average show how it could be done. Consisting of the Mac-Tini, the Berry and Cheese Crush, the Mac Mosa and the Cucumber Extra Cheesy Margarita, the meals are essentially a meal of macaroni in a glass.
The average consumer is being constantly stimulated with new and exotic flavor profiles that it has rendered them willing to try just about anything. These Mac and Cheese-Themed Cocktails from Above Average show how flavor profiles are being blended in strange ways to help offer consumers both a flavor explosion and a story to tell. To some, however, the cocktails might be interpreted as being fun to create and look at, but not so much for consuming.
The average consumer is being constantly stimulated with new and exotic flavor profiles that it has rendered them willing to try just about anything. These Mac and Cheese-Themed Cocktails from Above Average show how flavor profiles are being blended in strange ways to help offer consumers both a flavor explosion and a story to tell. To some, however, the cocktails might be interpreted as being fun to create and look at, but not so much for consuming.
Trend Themes
1. Exotic Flavor Profile Fusion - The blending of strange flavor profiles in these Mac and Cheese-Themed Cocktails presents innovative opportunities to create unique and adventurous drink experiences.
2. Novelty Food and Beverage Pairings - The use of macaroni and cheese as a theme for cocktails demonstrates the potential for unexpected and attention-grabbing combinations that can attract adventurous consumers.
3. Visual and Experiential Cocktail Experiences - The Mac and Cheese-Themed Cocktails offer a visually appealing and interactive drinking experience, providing a disruptive opportunity for bars and restaurants to enhance customer engagement.
Industry Implications
1. Food and Beverage - The macaroni and cheese cocktail trend opens up new possibilities for creative, fusion food and beverage concepts that appeal to consumers seeking unique taste experiences.
2. Hospitality and Events - The Mac and Cheese-Themed Cocktails showcase the potential for creating exciting and memorable drink offerings at themed events, providing a disruptive opportunity for catering and event planning companies.
3. Social Media and Influencer Marketing - The visually striking and unconventional nature of Mac and Cheese-Themed Cocktails lends itself to social media sharing and influencer-driven marketing campaigns, offering opportunities for content creation and brand visibility.
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